Day: October 23, 2023

How Outdoor Hospitality Digital Advertising Can Increase Your ROIHow Outdoor Hospitality Digital Advertising Can Increase Your ROI

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As Covid-19 restrictions lift and audiences return to public spaces after spending months immersed in digital out-of-home (DOOH) advertising at a scale never before seen, hospitality brands can look forward to a surge in revenue. This growth in audience numbers will mean that it becomes more important than ever to stand out from the competition and deliver a unified digital customer experience across all touchpoints.

Hospitality digital marketing is one of the most effective ways to do this. The use of dynamic signage allows for the real-time delivery of personalized content to specific locations at a moment’s notice. A powerful hotel digital strategy can engage, inform and inspire travelers to visit and stay at your property. Read more

To achieve the best results, it’s essential to start by assessing your ideal demographics. Millennials will have a different experience at your lodge than families, and it’s up to you to create relevant content that caters to each demographic.

From Campfires to Clicks: Navigating Digital Advertising in the Outdoor Hospitality Industry

Once you know who your target audience is, you can use social media platforms like Instagram and TikTok to promote specific amenities that will appeal to them. These visual-focused tools allow you to communicate your brand message in a way that’s easily digestible and sharesable.

You can also bolster your internal digital advertising efforts by selling ad space on your hotel display system to local restaurants, bars, museums and other attractions. This add-on is a great way to increase the ROI of your hospitality display system and generate new sources of revenue.